Woodhouse
Auto Group
Role: Lead Design, Brand Identity, Web Development, & Copywriter
What started as a small auto dealer in Blair, NE in 1975, grew to be one of the largest auto dealers in the midwest. Woodhouse Auto is an umbrella auto brand to 23 global brands, 21 local dealerships, service centers, and body shops located across Nebraska and Iowa. At Woodhouse, the focus is more than selling vehicles. It is about serving the community and building lasting relationships.
Throughout my time at Woodhouse, new websites, campaigns, logos, and sub-brands, print & digital materials were created.
Global Brands
Branding
The existing brand was updated with a more current look and feel. The color system was made brighter and more functional and a font system was established. Updated brand guidelines were created and maintained across mutiple platforms and formats, along with the brand standards of corresponding global brands.
Website redesign executed to give Woodhouse an updated look in 2023. My role was to lead the redesign while working with our partners to execute the development with functionality and a smooth shopping experience being the goal. The website has been updated and is an ongoing project.
Website Redesign
The Woodhouse e-commerce site was developed to give customers the opportunity to buy vehicles online. I worked to make sure brand guidelines were followed and also designed icons and imagery to supplement the overall look and feel. The initial roll-out campaign was “Shop Wherever You Are” highlighting the convenience of online car-buying.
E-Commerce Site
